BuyBlurb — AI-powered product blurbs for Shopify
Generate clarity. Boost conversion.
AI-powered, quick-read blurbs built from your existing product descriptions—designed to help shoppers buy faster. Smart automation meets full merchant control: generate instantly, edit freely, and display your way.
Fast, seamless setup. Instant impact.
Unlike generic AI tools, BuyBlurb is built for Shopify—and built for speed, clarity, and control.
BuyBlurb keeps your original descriptions intact and adds a purpose-built blurb shoppers can skim in seconds. No overwrites. No surprises.
Clarity Converts
Don’t make shoppers dig. Quick-read blurbs mean quicker decisions—and more checkouts.
You’re in Control
AI helps. You decide. Edit every blurb, fine-tune the tone, and match your brand voice perfectly.
Quality Matters
BuyBlurb creates clear, useful content that helps shoppers and search engines understand your products better.
Smart = Simple
No complex dashboards. Just smart automation that works for you and saves time.
How it works
Install
Install BuyBlurb from the Shopify App Store. Add the admin block to your product editor—setup takes seconds.
Install free on ShopifyGenerate
Click Generate. BuyBlurb sends your product description to AI and instantly returns a refined blurb. Review, tweak, save.
Display
Display blurbs your way. Use the customizable block for 2.0 themes, or drop in a simple snippet for vintage themes.
Blurb styles
- Summary
Your daily driver for all conditions. This 7mm cord brings everyday comfort, zero drag, and all the hold you need to send it.
- List
- - Effortless nose control
- - Smooth, responsive turns
- - Refined traditional design
- - Handcrafted finish
- One-liner
Refined Freedom
Where to use
Product pages
Seal the deal with clear, confident copy that helps shoppers understand value fast and buy with certainty.
Collection pages
Turn browsing into buying with quick, benefit-driven blurbs that highlight what makes each item worth a click.
Email campaigns
Plug blurbs into product blocks or recommendations for more opens, more clicks, and more conversions.
Social media
Repurpose blurbs as clean captions or story text that instantly grab attention and boost engagement.
Ads + landing pages
Pair blurbs with visuals or hero sections to cut through noise and earn trust in just a few words.
In-store displays
Bring your brand tone offline—on tags, signage, or screens—with concise, polished copy that converts in person.
Pricing
Flexible plans, built to scale with your store. Start free, grow with Pro, or power up with Plus—each plan delivers clarity, control, and speed, tailored to your needs.
Free
$0/mo
- Up to 50 generations*
- Standard AI Model
- Style and tone
- Ideal for testing
- Stores with few products
Pro
$29/mo
- Up to 500 generations*
- Better AI model
- Style and tone
- Custom voice
- Best for most stores
Plus
$99/mo
- Up to 2,000 generations*
- Best AI model
- Custom voice
- Bulk generator (50/run)
- High-volume or high-ticket stores
Compare plans
| Free | Pro | Plus | |
|---|---|---|---|
| Admin block | |||
| Theme block | |||
| Style and Tone | |||
| Generate Blurbs | Up to 50/month | Up to 500/month | Up to 2,000/month |
| AI Model | Standard | Better | Best |
| Your Voice | |||
| Bulk Generator | |||
| Additional Source |
FAQ
No — BuyBlurb isn’t a description generator. It doesn’t replace your product copy; it complements it. Our AI creates short, high-impact blurbs that highlight key benefits and help shoppers decide faster. Think of it as the smart summary that works alongside your full description — not instead of it.
Without an existing product description, you can't generate a quality blurb that will accurately reflect your product, brand, or value to the shopper. If using the BuyBlurb admin block, the generate button will be disabled. Likewise, products without a description will be skipped automatically by the bulk generator (available on the Plus plan).
Yes. BuyBlurb can generate either a short paragraph, a “highlights” list or even a one-liner format. Lists are great for quick reads—ideal for showcasing key features or benefits at a glance. One-liners can be as short as just two words. You choose the style that best fits your product page layout and audience.
You can also customize tone and style to match your brand voice — from persuasive to professional, neutral to technical. Pro and Plus plans even let you add a custom prompt with instructions and training examples for complete control over how your blurbs sound and what they emphasize.
Every blurb starts in Draft status, so you can review, edit, or regenerate before setting it Active on your store. Nothing displays until you choose to publish. BuyBlurb is built for safety and control — full preview, no surprises, and zero theme risk.
You can use BuyBlurb on as many or as few products as you like. It’s especially powerful for higher-ticket items or products with long, detailed descriptions, where a clear, concise blurb helps shoppers understand value faster and decide with confidence.
Bulk generation is available on the Plus plan. From your Products index, search or filter your catalog, then select up to 50 products to generate blurbs for in one click. Perfect for stores with large inventories that want fast, consistent results across their catalog.
Embedded into Shopify, BuyBlurb runs right inside your admin. No slow iframes or external dashboards. Generate, edit, and publish blurbs in seconds with full metafield integration and zero theme risk. Fast, lightweight, and secure—exactly how Shopify apps should be.
BuyBlurb doesn’t claim ownership over any product blurbs or text generated through the app, nor restrict where you can use them. All content created with BuyBlurb is your property and may be used for your business purposes, both within and outside of Shopify.
Blurbs are saved to and served from your product metafields (buyblurb.summary). If you uninstall the BuyBlurb app, those blurbs are yours to keep.
Built the Shopify Way
BuyBlurb runs inside your Shopify admin—no separate logins, no extra dashboards, no new systems to learn. Every blurb is stored safely in your product metafields, so your store stays fast, stable, and fully functional even if our app slows down or goes offline.
Simple, secure, and built exactly the way Shopify recommends.
*BuyBlurb is an independent, third-party app and is not endorsed by or affiliated with Shopify.
Merchant-Friendly
Everything you generate with BuyBlurb belongs to you. Blurbs are saved inside your product metafields and served directly from your store, giving you permanent access—even if you stop using the app.
Designed for safety and control. Blurbs always start in Draft, letting you review and refine before anything reaches customers. The AI is tuned to help you maintain accuracy and trust with every product you sell.
Instant summaries
About BuyBlurb
Quickly create concise, on-brand product summaries that help busy shoppers understand value at a glance. Ideal for Shopify merchants who want reliable, fast micro-copy with full control and no workflow disruption.
Built for Shopify merchants, by someone who works with Shopify merchants every day.
I built BuyBlurb because I kept seeing the same problem.
Product pages, especially for complex or higher-ticket items, often have long, detailed descriptions. Or the descriptions come straight from the manufacturer—which means every other store selling the same product has identical copy.
Those existing descriptions are critically important. But many merchants also need a short, clear summary that helps people understand value quickly. A summary you can generate fast, edit easily, and trust on your storefront without changing your workflow.
That’s what BuyBlurb is meant to provide: a simple, practical AI layer that complements what you already have and, most importantly, provides useful context to shoppers. With a single click, it generates structured, reusable micro-copy you can use across your store.
Blurbs fit naturally on product and collection pages where scannable summaries help customers (and search engines) make sense of what you sell. But they’re flexible enough for email, ads, social, and anywhere you need quick, reliable product context.
BuyBlurb works immediately after install. Merchants can choose from built-in tones and styles, or—on Pro and Plus—use custom instructions or AI training examples to match their exact brand voice.
I built BuyBlurb the way I want apps to be: embedded directly in the Shopify admin, simple to use, zero theme or security risk, and powered by metafields so content stays fast, accessible, and under your control.
Your blurbs are yours forever, even if you downgrade or uninstall. No trials to manage—just a free plan you can use as long as you like.
Made in North Carolina, with a focus on clarity, simplicity, and long-term reliability. My goal is to keep making BuyBlurb more useful for merchants and better for shoppers.
If you have questions or ideas, I’d love to hear them.
— Founder, BuyBlurb
[email protected]Start free. Grow with Pro.
Pro gives you more: 10× the blurbs, smarter AI, and full control over tone and messaging—so you spend less time tweaking and more time selling. It’s the plan most merchants choose for a reason.
